Division Brand

Division is a new Australian parts brand.

The launch of this brand kind of came as a surprise to many I believe. They’ve done a good job of keeping it under wraps until the line of parts was fully developed, tested for at least 12 months and basically ready to ship — products are set to be available in September this year. A plus is that the website is also fully functional at the time of launch.

They’ve got a small but solid team of amazing riders. Every time I’ve seen an edit from either of these guys in the past I’ve been blown away, so I can see big things ahead.

The parts look good and have a nice finish. It’s also a nice touch with the embossed Division logo on most of the parts. The brands graphic design is fresh and the site is simple but holds enough information to keep my interest.

Check out the website here.